During Spring 2018, I developed a brand system for the SUNY New Paltz Graphic Design BFA thesis show. For the identity I was interested in exploring combining aesthetics of physical design with digital design. The bright, limited palette reflects more modern design choices, where the blackletter type and mimicking screenprinting in how the colors interact reference traditional design. Our degree was quite a healthy mixture of traditional (bookbinding and letterpress) and modern (UI/UX and digital fabrication), and I felt that this identity reflected that.
above L: library sale poster / above M: show advertisement / above R: a poster to advertise the show that was displayed in the lobby of the Dorsky museum.
above: front and back of a save the date postcard
above: front and back of a takeaway card from the show
